Cara developed for all of Stellantis’ global brands, says Citroen India

Citroen debuted its new on-board AI driven digital assistant ‘Cara’ with the new Citroen Basalt X and the company say it is India’s first fully conversational on-board automobile assistant.

1. Cara understands 52 languages, including Indian regional ones 
2. Serves as on-board digital assistant, offers AI and web services, too

The system isn’t just for India but for all of Stellantis’ global brands and markets. “If any of our brands across the world want to use Cara on their vehicles, it’s already ready to be configured for that” said Shailesh Hazela CEO and Managing Director of Stellantis India.

Interestingly, the AI driven assistant has been developed entirely in India at Stellantis’ Bengaluru technology hub which is currently developing AI and machine learning technologies for global Stellantis products.

Having been developed here in India, Cara supports India regional languages and also global ones, 52 in total, says Citroen with more to be added. Customers can also rename the digital assistant on their cars thus bringing in the ability to use any name they would prefer.

How Cara differs from other digital assistants

Today most cars offer on-board digital assistants and there are many AI driven phone-based ones too. Where Cara differentiates itself is that it is an amalgamation of the two. Like any vehicle-based assistant, Cara can handle set voice commands to open a window or check the cars fuel level, for example. However, it integrates with AI and web services too, so you can ask it if your flight is on time, what time should you leave for the airport and if you have enough fuel for the journey.

Cara then checks the car’s systems for fuel level, gets the location from your phone, checks traffic, and your flight status to bring you a journey plan. It did work well in our brief time with it at the launch, getting both the context and the info right.

Hazela also added that if you speak to it in a very angry tone it can understand you are upset and will respond accordingly with a voice tone to help soothe you. Cara is currently available on the new Basalt but will soon find its way across the Citroen India portfolio.

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