BMW XM Label launched at Rs 3.15 crore

BMW has launched the XM Label in India at Rs 3.15 crore (ex-showroom), and it is the most powerful car produced by the brand’s M division. In addition to the mechanical upgrades, the XM Label features red elements inside and outside, setting it apart from the standard version of the SUV.

1. XM Label is the most powerful BMW M car ever
2. Only 1 unit is being brought to India
3. Costs Rs 55 lakh more than the standard XM

BMW XM Label: what’s new?

Unveiled globally as the XM Label Red in April last year, it has been renamed the ‘XM Label’ for India. It is powered by the same 4.4-litre twin-turbo V8 hybrid engine as the standard car but is tuned to produce 748hp and 1,000Nm of peak torque. These figures are 95hp and 200Nm higher than those of the regular XM. However, compared to the standard XM’s electric-only range of 82-89km, the XM Label offers a claimed range of 76-82km, despite being packed with the same 25.7kWh battery pack.

The XM Label gets unique red elements on the outside, such as the kidney grille surround, rear diffuser insert, model badges, window frame surround, shoulder line, and wheel inserts. The car is finished in BMW Individual Frozen Carbon Black metallic and comes with 22-inch M light alloy wheels. Inside, the XM Label gets dual-tone black and red seats in an all-black cabin, with contrasting red stitching and inserts here and there. 

Only 500 units of the XM will be produced globally, of which, only 1 unit is being brought to India. To mark the XM Label’s exclusivity, it comes equipped with a plaque below the control display reading “1 of 500”.

Features include the latest iteration of BMW’s Curved Display, which comprises a 14.9-inch touchscreen, a 12.3-inch digital driver’s display, a head-up display, a dedicated Boost mode, Bowers & Wilkins Diamond surround sound system with 20 speakers and a 1,475-watt amplifier, six airbags, Active Roll Stabilisation, Dynamic Brake Control, and more. It also gets BMW’s Adaptive M Suspension Professional.

Compared to the standard XM (Rs 2.60 crore), the XM Label is priced at a premium of Rs 55 lakh. The XM puts up against luxury performance SUVs such as the Lamborghini Urus, Audi RSQ8, and the Aston Martin DBX.

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