Eurogrip Tyres announces partnership with Honda Taiwan

Eurogrip, the two-wheeler tyre brand from the TVS Group, has officially integrated into Honda Taiwan’s after-sales service network. The partnership was announced on June 12, 2025, marking the Indian tyre manufacturer’s expansion into Taiwan’s motorcycle market.

1. Eurogrip tyres to be sold at all Honda service centres in Taiwan
2. This partnership boosts global presence and brand recognition for both TVS and Eurogrip
3. Marks Eurogrip’s continued expansion into international markets

TVS’ Eurogrip currently operates in 85 countries

The partnership includes plans for training resources and consumer engagement programmes

Under the agreement, Eurogrip’s motorcycle tyre range, including the Protorq Extreme and Roadhound models, will be available across all authorised Honda motorcycle service centres in Taiwan. 

P Madhavan, executive vice-president of marketing and sales at TVS Srichakra, stated that building Eurogrip as a global consumer brand represents a key objective for the company. He noted that the partnership demonstrates acceptance of the company’s steel radial tyre products in international markets.

The partnership includes plans for training resources and consumer engagement programmes to be rolled out in collaboration with Honda Taiwan. 

The company’s products are currently available in over 85 countries worldwide. TVS Srichakra operates a design centre in Milan, Italy, supporting its research and development centre in Madurai; the tyre testing is conducted under Indian, European and Japanese road conditions.

The partnership with Honda Taiwan represents Eurogrip’s continued expansion into Asian markets as the brand seeks to establish itself among performance-focused motorcycle riders globally.

With inputs from ANGITHA SURESH

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