Mahindra Scorpio, Scorpio N sales cross 10 lakh mark

Having been on sale for a little over two years, Mahindra’s Scorpio N is definitely a sales success. The Scorpio brand, which includes the Classic and the N, has helped Mahindra notch its best-ever 12-month wholesales of 4,59,877 units in FY2024. On February 1, 2024, 19 months and five days since the Scorpio N’s launch, the nameplate celebrated its 1,00,000th sales milestone. Add another estimated 27,000 units for the February-June 2024 period, which translates into estimated cumulative sales of around 1,27,000 sales over two years. 

On June 27, 2023, top Mahindra executives had flagged off the 9,00,000th Scorpio from the Chakan, Pune plant. From July 2023 through to end-May 2024, the Scorpio twins have together sold an estimated 1,42,403 units, which takes the cumulative sales of brand Scorpio, which was launched in June 2002, to 10,42,403 units.

*Estimated
^April-May 2024

That Mahindra had a winner on its wheels was apparent three days after launch when bookings for the Scorpio N opened online on July 1, 2022. The brand claimed that the Scorpio N saw 1,00,000 bookings within 30 minutes of online bookings commencing – that’s 3,333 bookings a minute! And the first 25,000 bookings came within the first minute. At the time, Mahindra said the bookings translated into an ex-showroom value of around Rs 18,000 crore.

In FY2023, combined Scorpio N and Scorpio Classic sales comprised 76,935 units, which constitutes handsome 99 percent YoY growth (FY2022: 38,696 units). In FY2024, the two Scorpios sold a total of 1,41,462 units, up 84 percent YoY and accounted for 31 percent of Mahindra’s best-ever fiscal sales of 4,59,877 units. That’s not all. The SUV rose four positions from No. 10 in FY2023 to become India’s sixth best-selling SUV in FY2024. While the sales split for the Scorpio siblings is not available, suffice it to say that the Scorpio N has proved to be the sales accelerator.

In the first two months of ongoing FY2025, the Scorpio N and Scorpio Classic together have sold 28,524 units, as per company information. This is a strong 50 percent YoY increase (April-May 2023: 18,935 units).

Mahindra Scorpio, Scorpio N pending orders, production

The two Scorpios are the Mahindra SUVs that are witnessing the highest demand. As of May 1, 2024 (and May 15 for the XUV 3XO), the company had total open bookings of 2.2 lakh units comprising the flagship XUV700, the Scorpio N and Scorpio Classic, Bolero, Thar and the new XUV 3XO. As they did in February 2024 (when the open bookings count was 2.26 lakh units), the two Scorpios account for the maximum number of bookings – 86,000 units or 39 percent – and are currently averaging bookings of 17,000 units a month.

Over the past two years, Mahindra has considerably ramped up production to meet the surging demand for its SUVs. From 39,000 units a month in FY2023 to 49,000 units in FY2024, the increase in monthly output has been 26 percent. The company’s increased level of production is paying dividends. The backlog for the Scorpio twins is down to 86,000 units from 1.01 lakh units in February 2024. Like other popular Mahindra SUVs, production of the Scorpio is also up sizeably – between April and May 2024, 28,347 Scorpios have rolled out of Mahindra factories, an increase of 63 percent YoY (April-May 2023: 17,429 units).

On June 14, at its investor meet, Mahindra confirmed that it plans to further increase production capacity to 64,000 units per month (or 7.68 lakh units per annum) by end-FY2025 and 72,000 units a month (8.64 lakh units per annum) by end-2026.

Also see:

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