2023 Royal Enfield Bullet 350 launched at Rs 1.74 lakh

The 2023 Royal Enfield Bullet 350 has been launched at Rs 1.74 lakh (ex-showroom), making it around Rs 19,000 more affordable than the Classic 350, and roughly Rs 24,000 more expensive than the Hunter 350.

1. Last of the RE 350s to move to the 349cc J-platform engine
2. Produces the same 20hp and 27Nm as the Classic 350
3. Gets a single-piece seat

Prices start at Rs 1,73,562 for the Military Red and Military Black versions, go up to Rs 1,97,436 for the Standard Maroon and Standard Black guises, and top out at Rs 2,15,801 for the Black Gold scheme. The base-spec Military versions sport a rear drum brake, while the higher variants get a rear disc.

The new Bullet 350 is now underpinned by the same J-platform architecture that forms the basis for the Hunter 350, Classic 350, and the Meteor 350. As a result, it uses the same air-cooled, 349cc single-cylinder engine, producing the same 20hp and 27Nm as it does in the Classic 350. This engine is also housed in a new frame, suspended on a conventional telescopic fork and twin shock absorber set-up. The Bullet 350 gets a 300mm front disc brake; higher-spec versions get a 270mm rear disc brake.

Visual differences when compared to the Classic 350 include a single-piece seat, a different handlebar for a more upright riding position, rectangular side boxes, and a more squared-off rear fender. The tail-lamp housing is also different, though the tail-lamp itself is the same as the Classic’s.

The Bullet is now available in five colours, some of them with a blacked-out engine finish. However, Bullet loyalists will be pleased to see that the iconic hand-painted gold pinstripes on the fuel tank continue with this new generation model. Via Royal Enfield’s MiY configurator, buyers can also equip the new Bullet 350 with the Tripper navigation pod and alloy wheels.